After the runaway success of their original counter-service spot tucked inside the Ohio House Motel, husband-and-wife team Jake and Ariel Schneider have officially brought their signature deli experience to Lincoln Park. The new location, situated at 1733 N. Halsted St., opened its doors on April 1, 2026, marking a significant evolution for the brand. As Chicago experiences a genuine “bagel boom” and a renewed appreciation for traditional deli fare, the Schneiders are positioning their latest venture as an essential “third place” for the neighborhood—a versatile spot meant for everything from morning coffee and quick bagel runs to casual evening dinners.
Scaling Up with Personality
While the original deli was beloved for its intimate, grab-and-go energy, the new Lincoln Park site offers a spacious 1,750-square-foot footprint. With seating for 41 guests, the expansion allows the team to accommodate significantly more patrons while providing a comfortable environment for those who wish to linger. The interior design reflects the couple’s personal approach to the business, featuring a blend of nostalgic charm and modern aesthetics with playful pink accents, all designed by Jake’s aunt and uncle at Becker Architects. Family photos lining the walls serve as a heartfelt homage to the heritage and personal memories that shaped Jake’s path as a steward of deli culture.
Culinary Evolutions and Expanded Menus
Fans of the River North flagship will be pleased to find the core menu remains firmly in place. The iconic, punchy half-sour pickles—which trace back to the couple’s early pop-up days—are present, alongside the house-cured fish, crispy latkes, and the stacked bagel sandwiches that solidified the deli’s reputation. However, the larger facility has enabled a broader culinary reach. A notable addition is the Hot Reuben, a collaborative creation with Caruso Provisions, which introduces a spicy, Chicago-inspired flair to the traditional dish.
Perhaps the most significant upgrade is the full-service coffee and espresso bar, developed in partnership with Metropolis Coffee. This addition effectively transforms the deli into an all-day destination, allowing patrons to enjoy high-quality lattes and seasonal drinks alongside their lunch. Furthermore, the introduction of a new grab-and-go case—stocked with comforting staples like kugel, knishes, and kasha varnishkas—provides locals with easy, high-quality heat-and-eat options, reinforcing the deli’s status as a cornerstone of Chicago’s modern food scene.
FAQ: People Also Ask
Where is the new Schneider Deli location?
The new Schneider Deli is located at 1733 N. Halsted St. in Chicago’s Lincoln Park neighborhood.
What are the operating hours for the Lincoln Park deli?
The new location is open daily from 7 a.m. to 7 p.m., serving as an all-day gathering space.
Will the original Schneider Deli location remain open?
Yes, the original Schneider Deli location inside the Ohio House Motel in River North remains open and continues to serve its classic menu alongside the new Lincoln Park outpost.
